WHAT WE DO

COMMERCIAL RIGHTS MANAGEMENT

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COMMERCIAL RIGHTS MANAGEMENT

  • Media Rights

  • Broadcast & Digital Broadcast Rights

  • Content and Marketing Rights

  • Sponsorship Acquisition

  • Commercial Inventory

  • Contract Negotiations

  • Commercial Export

  • Supplier Partnerships

  • Activation

ROOTS work with professional teams and organisations to build commercial rights packages that form the foundation of a valuable inventory of commercial assets, both for the team and sponsors, and engage strategic and valuable brand partnerships.

Sponsorship management

From team and championship sponsorships to event specific activations, ROOTS excel in the delivery of successful commercial partnerships. 

ROOTS negotiate, manage deliver sponsorship properties on behalf of rights holders, athletes and teams.

Commercial Inventory

From a strong media product with enhanced visibility, ROOTS design and implement a valuable suite of commercial and sponsorship assets for any team, driver, brand, partner or Championship.

Championship Partners, Official Suppliers, Gold/Silver/Bronze packages - ROOTS have previously designed and secured these sponsorship properties for drivers, teams and also the FIA World Rallycross Championship.

Media Rights

ROOTS advise on how best to position your product or brand within the scope of a world feed broadcast in order to maximise the media value and how to secure content rights for additional purposes.

Through our own team and partners, ROOTS deliver production resource to maximise your media product.

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CASE STUDY

WHAT?

Woodland Group, Official Logistics Supplier to the FIA World Rallycross Championship

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WHEN?

2017 – 2020

 

SUMMARY

As part of our work with Woodland Group across its brand positioning, communication and marketing, Woodland asked us to consult on partnerships that would give them a platform to communicate their experience and offering to specialist industries and grow their network to ultimately offer room for increased commercial opportunities in that

space.

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ROOTS sourced a number of opportunities and managed the rights / commercial / contractual negotiations with the Championship rightsholders, enabling Woodland to make the best decision for the business based on budget available and desired ROI.

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For the last 3 years, ROOTS have continued to manage all partnerships for Woodland Group across brand design, internal and external communication, social media and B2B networking.

 

RESULTS

Across the WRX Woodland partnership, ROOTS have maximised opportunities within the paddock, facilitating additional networking and commercial growth beyond the paddock, have produced onsite branding and delivered content, PR and internal communication pieces that have firmly put Woodland on the map as a key motorsports logistics provider

offering the company additional commercial opportunities.

 

Woodland's internal motorsports department has grown as a result and our external content has not only managed to make logistics truly exciting, garnering thousands of views online but also helped win tenders of non-motorsports related brands for the company.

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