CASE STUDY

WHAT?

Woodland Group, Official Logistics Supplier to the FIA World Rallycross Championship

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WHEN?

2017 – 2020

SUMMARY

As part of our work with Woodland Group across its brand positioning, communication and marketing, Woodland asked us to consult on partnerships that would give them a platform to communicate their experience and offering to specialist industries and grow their network to ultimately offer room for increased commercial opportunities in that

space.

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ROOTS sourced a number of opportunities and managed the rights / commercial / contractual negotiations with the Championship rightsholders, enabling Woodland to make the best decision for the business based on budget available and desired ROI.

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For the last 3 years, ROOTS have continued to manage all partnerships for Woodland Group across brand design, internal and external communication, social media and B2B networking.

RESULTS

Across the WRX Woodland partnership, ROOTS have maximised opportunities within the paddock, facilitating additional networking and commercial growth beyond the paddock, have produced onsite branding and delivered content, PR and internal communication pieces that have firmly put Woodland on the map as a key motorsports logistics provider

offering the company additional commercial opportunities.

Woodland's internal motorsports department has grown as a result and our external content has not only managed to make logistics truly exciting, garnering thousands of views online but also helped win tenders of non-motorsports related brands for the company.