WHAT WE DO

COMMUNICATION AND CONTENT MANAGEMENT

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  • Content Strategy and Production

  • Social media Management

  • Analysis and Optimisation

  • Storytelling/Storyboarding

  • Technical content pieces

  • Environmental and EV content

  • Influencer and ambassador management

  • Events/Competition Content Strategy and Highlights

  • Digital Media Planning and Management

At ROOTS, we provide our clients with fully integrated communications strategies.

 

From effective internal and external communications to global brand campaigns, we implement your brand strategy, create a coherent brand culture, build B2B communications and grow strategic networks.

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Content management

Central to a ROOTS’ commercial strategy will be the production, distribution and management of an extensive content plan.

 

ROOTS offer in house design, planning, production and analysis/reporting for all video, digital and social media content and your overall digital media strategy. 

 

Driving value from engaging content across multiple streams and platforms is an essential tool to tell valuable stories about your involvement and generate leads to future business:

  • Technical and prototype vehicle content

  • Environmental and future mobility story

  • Driver profiling

  • Race highlights and reporting

  • Results service and motion graphics for social media

  • Lifestyle and off event content

  • Branded sponsor content

  • B2B industry focussed content

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CASE STUDY

WHAT?

GCK Technical Content Pieces

WHEN?

2017 – 2020

 

Our digital strategies always put the desires of our social media community first, and involves them as much as possible to ensure we deliver what they want to see! At GCK we directly asked our fans what type of content they wanted to see from GCK, and 55% voted for more technical and strategic insight.

Since then we have produced one technical video piece per RX event, focusing on topics such as aerodynamics, dampers and tyres – and the fans have loved it!

Our engagement and video view numbers are the strongest amongst RX teams and the audience retention rate is much higher too. We are also the only team in World RX creating content like this, so are unrivaled in this area.

GCK’s social media audience makes up 16% of the total audience of all World RX teams combined, yet accounts for more than 60% of the total combined

engagement!

Over

4.8M

TOTAL REACH

800K

TOTAL VIDEO VIEWS

425K

TOTAL ENGAGEMENT

GCK SOCIAL MEDIA STATS
(1 jan - 1 oct 2020)
  • Facebook
  • Instagram
  • Twitter

RELATED BLOG POSTS & VIDEOS

ROOTS MANAGEMENT INTERNATIONAL

4 Ravey Street

EC2A 4QP

London

United Kingdom

+44 (0)20 3816 0291

info@rootsltd.com

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© ROOTS.