WHAT WE DO
COMMUNICATION AND
CONTENT MANAGEMENT
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Content management
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Central to a ROOTS’ commercial strategy will be the production, distribution and management of an extensive content plan.
ROOTS offer in house design, planning, production and analysis/reporting for all video, digital and social media content and your overall digital media strategy.
Driving value from engaging content across multiple streams and platforms is an essential tool to tell valuable stories about your involvement and generate leads to future business:
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Technical and prototype vehicle content
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Environmental and future mobility story
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Driver profiling
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Race highlights and reporting
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Results service and motion graphics for social media
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Lifestyle and off event content
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Branded sponsor content
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B2B industry focussed content
CASE STUDY
WHAT?
GCK Technical Content Pieces
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WHEN?
2017 – 2020
Our digital strategies always put the desires of our social media community first, and involves them as much as possible to ensure we deliver what they want to see! At GCK we directly asked our fans what type of content they wanted to see from GCK, and 55% voted for more technical and strategic insight.
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Since then we have produced one technical video piece per RX event, focusing on topics such as aerodynamics, dampers and tyres – and the fans have loved it!
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Our engagement and video view numbers are the strongest amongst RX teams and the audience retention rate is much higher too. We are also the only team in World RX creating content like this, so are unrivaled in this area.
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GCK’s social media audience makes up 16% of the total audience of all World RX teams combined, yet accounts for more than 60% of the total combined
engagement!
Over
4.8M
TOTAL REACH
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800K
TOTAL VIDEO VIEWS
425K
TOTAL ENGAGEMENT
GCK SOCIAL MEDIA STATS
(1 jan - 1 oct 2020)
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