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  • Brand Culture & Purpose

  • Brand Partnerships

  • Relationship Management

  • Promoter Rights negotiations

  • Contract consultancy with suppliers

  • Carbon reporting and off-setting strategy

ROOTS. can offer you informed and strategic information about your project at any stage and expertly guide you through it successfully coming to life.

In the context of appointing key personnel, suppliers or contracts, this information provides a valuable foundation for performance review and personnel management.

Our consultation and contract experience include:

  • Brand Purpose and Culture

  • Partnerships

  • Team Technical Operation agreements

  • Supplier and Sponsor contracts

  • Driver contracts

  • Team representation and management

  • Sustainability accreditation

  • Carbon off-setting



Fédération internationale de l'automobile

Throughout 2019 and 2020, members of the ROOTS team have worked closely with the governing body of world motorsport (FIA) across a variety of projects.


Our commercial team successfully guided ROOTS client Guerlain Chicherit and his new venture GCK Energy through the FIA tender process to become the exclusive charging provider to the future electric World Rallycross Championship from 2021.

Simultaneously ROOTS Event Director Karl O’Sullivan was nominated by the permanent competitors of the FIA World Rallycross Championship to officially represent the championship teams as part of the FIA Off-Road Commission, a position that he has unanimously been re-elected to retain in 2020 - a critical period for the World RX teams as they prepare for migration to Electric Rallycross.