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Carbon Conscious Solutions and ESG Strategy

ROOTS. x Sustainability


The Challenge.

Woodland Group approached us with a big challenge in response to the logistics industry’s undeniable impact on the environment. In line with government targets and regulations, all businesses will need to improve their carbon footprint in the coming years, for some this is an easy task but for others, such as those in the logistics industry, this could be a more difficult job.

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The Solution

ROOTS. were given the task of moving beyond a branding and communications agency and aiding Woodland in the implementation of carbon-conscious solutions whilst acting as a consultant for issues falling under the Environmental, Social and Governance (ESG) umbrella. 

On the back of this, ROOTS. built Woodland Group’s sustainability strategy, managing its successful roll-out including materiality assessment, ESG frameworks and sustainability KPIs around their business. In addition this project would involve Woodland’s own carbon footprint reporting, looking into ways of possible reduction and offsetting through accredited projects (in line with GHG protocol), as well as partnerships with leading companies in sustainable industry.

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Carbon Calculator

We have helped implement an emissions reporting tool for all of Woodland’s clients, helping businesses across the globe in building their carbon footprint reports accurately and effectively to strategically reduce their business’ impact.

We’ve restructured all internal sourcing processes, switching to local suppliers using recycled sustainable materials and are currently working on new supplier management systems. We work with Woodland Group on the development of the switch to fully green energy solutions, reduction in packaging and waste and a host of ‘carbon-conscious solutions’ for the business.

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Check it out

Throughout, we’ve communicated the vision, its purpose and related changes effectively internally and externally, have built new values and value propositions and all related brand concepts and elements to have the best possible impact.

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How we helped


Energy saving

ROOTS. helped Woodland

save over 75% of their energy

through the course of 2019.

Over 1M 

litres of fuel 


Woodland saved over one million litres of fuel in 2019 through implementing effective strategy and re-routing plans.



We helped woodland gain a digital edge by converting all of their warehouses into paperless operations.


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