Media & PR

WHAT WE DO

MEDIA & PR

Dedicated Communications Manager
Internal & External Communication Strategy and Implementation
PR Management (ongoing, project or event)
Project/Event/Brand Media Management
Media Reporting and Analysis
Media Coach

In the rapidly evolving world of content consumption, ROOTS manage compelling and engaging media and communications strategies, video and content production.

We work closely with you to create and produce valuable content that connects with your target audiences effectively and authentically.

We take time to understand your audience and design content strategies to maximise engagement and build loyalty.

Having built valuable media relationships across core (motorsports) as well as lifestyle and mainstream media sources, ROOTS have extensive experience in building strategic PR content, organising well-attended and covered brand media events and building brand stories that connect the brand and its vision with consumers, while increasing brand value, perception and reputation.

We produce a platform for you to align with:

• Technical Innovation

• Environmental and future mobility

• Exciting and engaging brand stories

• Informative and enriching media insights

• Leadership and wide-ranging industry development

CASE STUDY

WHAT?

GCK Technical Media Debrief

WHERE?

Prodrive Factory, Banbury, UK

WHEN?

March 2018, in conjunction with Official Championship Media Day

SUMMARY

Synchronized with the 2018 WRX Official Championship Media Day in Silverstone, ROOTS coordinated a Technical Media briefing at Prodrive HQ for invited guests and media.

The objective was to provide journalists and guests with full technical exposure to the GCK Mégane R.S. RX. The presentation was led by senior Prodrive engine and chassis designers and also included a welcome address from Motorsport UK and Prodrive Charman David Richards and GCK Owner Guerlain Chicherit.

The vehicle was then unveiled and GCK Drivers and Engineering team were available for discussion in an informal and friendly setting.

RESULTS

Following the media event GCK, Prodrive and the GCK Mégane received extensive positive media coverage in leading industry publications across the globe. Importantly, ROOTS could confirm to our client that the information surrounding the project had been accurately released to the public in an impactful and strategic manner and the technical items most important to the identity of the project were correctly communicated.