Berkeley Sportscars are back!
Berkeley Sportscars are back, and at ROOTS. we're proud to have helped kick off the relaunch in celebration of the Berkeley Bandit's 60th anniversary last month!
To celebrate the return of this British manufacturing brand, we were brought in to help build all the communication assets and manage all the PR and communications around the relaunch. Now we continue to drive interest, build the brand experience and work on content and event plans as we count down to the April 2021 launch of the new Berkeley models.
The run up to the anniversary saw us build a brand new website, launch new social media channels, create assets and manage media interest to get coverage in publications including BBC News and radio, ITV, DRIVETRIBE, Hagerty, Top Gear, local press and many more within the first week.
One month in, the positive response has been overwhelming, not only from the media but also from supporters, locals and car enthusiasts. Through our online and offline media push, the news has reached over 500 million people (source: Agility PR report) across publications and social media, including Autosport, PistonHeads and Goodwood Road & Racing, as well as thousands of engagements across social media. As a result, Berkeley Sportscars have already received hundreds of enquiries and enough reservation requests to make us question the small volume production strategy! 😉
Martin Rees, CEO of Berkeley Industries and Berkeley Sportscars, was full of praise and enthusiasm about the relaunch of of the brand: “Undertaking the relaunch of an iconic British sportscar brand after 60 years since the brand was last seen in the mainstream can be tricky and delicate to navigate successfully, but ROOTS. have done a magnificent job."
"Working with ROOTS. to bring the new Berkeley brand to life has been nothing short of impressive. Bringing their passion, expertise, energy and skills to assist us in taking a focused approach to the rollout of Berkeley Sportscars and surpassing our expectations with every key milestone has been absolutely brilliant. I can’t wait to see where we will be able to take the brand together next.”
Nini Mikolajski, Founder of ROOTS., added: “The ROOTS. Team are stoked to have helped relaunch the Berkeley brand through Berkeley Sportscars. To combine our passions for technology, sustainability and brands with an edge that aspire to truly make a real difference to rebuild a community and brand love through all facets of brand activation has been a fantastic ride. We are excited to continue to build on the very promising start to this new Berkeley movement and share more details on what the future of Berkeley is made of.”
We'll have much more to share from Berkeley in the coming weeks and months, but until then check out www.berkeleysportscars.com and their social media for all information, news and updates!